You probably chat with both men and women just about every day, right? But are they hearing you in exactly the same way?

And when it comes to the selling of your products or services, would it pay to speak to them!well!differently?

That's what many marketing experts believe. Marsha Friedman, Chief Executive Officer of EMSI, a national publicity firm says that, "The fact that we are made up and raised differently, men and women process information differently."

When it comes to the men in society, the start with the most important point and go into further detail only when pressed. This is due to their nature which is that they tend to take off extra detail. Marsha Friedman adds, "On the other hand, women love the details! Women are interested in the entire story, not just elements." Many times these observations are overlooked!although they are steeped in fact. Marsha Friedman says," If your product specifically targets men or women, it's a good idea to pay attention to how you talk to them." And if you are going to do electronic media (TV and talk radio) you should be even more mindful!

For example !'Report Talk Versus Rapport Talk'

When it comes down to it men want the facts, or "reports", while women want a more conversational approach or "rapport."

So how can you use this when you are interviewed next on television and talk radio?

Assuming that's actually the case, how could you use this in media interviews or even your marketing? Well, if you're targeting women, you might try telling more stories of how people respond to your product or service or how a person's life was improved by it. You might also tell your own story, particularly if it was challenging, moving or heartwarming.

On the other hand, when focusing on the male market, get to the point! Marsha Friedman says, "Tell them the how, when and why of your product."

And what if you're speaking to both men and women? The best idea is to combine the two communication methods. Personalize your information and give out the nuts and bolts in your own particular style. Now you have some tips that will help you connect with your tv or radio audience! If you would like to learn more about gaining national media exposure for your company, product or service, without the financial burden of monthly retainers, Friedman is available to be of service . Feel free to contact her directly at mfriedman@emsincorporated.com or visit her firm online at http://www.emsincorporated.com. As a PR expert Friedman has the ability to get the media attention that you desire without budget busting monthly retainers.

Marsha Friedman has been a leading authority on public relations for nearly two decades as CEO of Event Management Services, Inc (EMSI). If you would like to receive her free Ebook "How to Be a Great Talk Radio Guest" visit http://www.emsincorporated.com.