If you are not a gifted wordsmith then the idea of generating powerful sales copy is a chore that is never looked forward to. Unfortunately it is a task that cannot be shirked if you want to take advantage of your email list and use the auto-responder facility. Psychologists have proved that most sales are never as a result of the original visit to the product website. The best that you can hope for is to capture the email address of someone who has expressed an interest in the product. The sole purpose of the auto-responder emails to go out and bring back the order.

How do you go about constructing these emails? You could talk about the weather or your latest hobby, or some other factual topic of interest. This type of content can be important when developing a relationship with the members of the list, but unfortunately they don't convince the reader to order anything.

Without any doubt, you need to be able to write professional emails that that will generate the sales. This is easy to say but really difficult to do well. You could, of course, outsource this task. Alternatively, you could save the money that the outsourcing costs and put it in the bank instead! Good sales copy is very expensive!

What is the secret of writing killer emails for your auto-responder, yourself?

Well there is a fool proof three email approach that works in almost every case. The principles are simple and the skill lies in understanding what the goal of each email is. It is important to understand the overall approach that the auto-responder emails must conform to.

Email 1. This first email is all about building a relationship . This is a first contact email, one which identifies very clearly what the product features and benefits are. This email acts as a foundation and puts the product in context and identifies why the reader will not be able to live without the product.

Email 2. The second email is critical. The reader has already had the first email that described the product so this email is about removing all possible buying objections. The easiest way to achieve this is in the form of a question and answer session. You ask the question on behalf of the reader and then provide an answer that places the reader into a buying state of mind.

Email 3. The closing email that gets the sale. From the previous two emails you have built up a rapport , built the product familiarity and removed any barriers that prevented the reader from buying. So now it is time to ask for a purchase. The best approach is to produce a list of killer bullet points derived from the product and then to provide a click-through to the product purchase.

In order to conduct an effective auto-responder campaign it is essential to thoroughly know your product. Before you start any of the emails, write out a list of key bullet points. Examine the product carefully and identify what it does, then identify how this will help the purchaser. It is always the benefits that will sell the product. Remember that any purchaser has got to be able to see how buying the product will bring benefit to their lives.

The greater the benefits, the more chance there is of a sale.

The ability to write good copy for these emails is a good skill to learn as it will dramatically increase your eanings. As in all things, practice makes perfect and as long as you follow the three email approach you will be able to write successful and effective copy.

If you feel that you could do with a helping hand, then there are packages available of pre-written emails aimed at specific Clickbank products. These sales letters are hand crafted by professionals and their cost is reduced by being shared amongst a number of users. Because of their value these packages are restricted in availability in order to maximise their impact. If you can find these packages of ready made emails then all that you have to do is add them to your auto-responder and wait for the orders to arrive.

Roger Titley manages a successful internet marketing business about Cash Creator emails. Visit the web site http://www.crazycashcreator.com to find killer email content for your auto-responder. If you want to learn how to make real money from the internet then visit http://www.themillionaireaffiliate.com